Dharma Bums Flagship Store

Dharma Bums, an Australian yoga and activewear brand, unveils the-first-of-its- kind store at Siam Square, one of the most bustling shopping districts in Bangkok, Thailand. According to Dharma Bums’ philosophy to take care of the planet, all its products are ethically and sustainably made in every process. The result is high-quality products that are safe for the environment, the workers and the customers. To celebrate brand ethos, Ponna Studio, as an interior designer, has carefully selected materials used in this project to make sure that they are eco-friendly, recyclable, and sustainable.

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From the client brief, they would like to have a secluded store space with inviting atmosphere, furnished in minimal style and at the same time, a soft sanctuary to reflect feminine lifestyle and energy. Another thing to concern is to find some spaces to deliver brand ethos and key messages that inspire people to love the planet, not only to showcase the products. Ponna Team has applied curved lines and natural look materials as stone-spray paints and wood laminate sheets to create relaxing and comfortable environment, and also equipped small exhibition walls to educate people how Dharma Bums’ products are green produced. Moreover, a wide fitting area with big mirror wall is provided to let the customers try on outfits freely.